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Executive Branding

Today's executives are well-aware of  the importance of branding. However many can't quite identify how best to define their brands. And once identified, most executives have never had to establish their visibility to gain brand recognition from those who determine futures.

Worthington Career Services' Janice & Jeremy Worthington have developed highly effective programs and processes to identify executive assets and develop critical marketing tools and strategies to establish visibility in all communication mediums.

----- Is Branding New?
Not at All! From "Have it Your Way at Burger King" to "Nationwide is on Your Side," the corporate community knows only too well the parallel between brand identity and profits. Their product brands are carefully sculpted to appeal to targeted buyers. Millions are spent to assure a place in the memory banks of consumers.

----- Why Do I Need a Brand?

Because employers have many executives from whom to choose, defining your identity and establishing visibility is critical to winning a well-compensated job offer. Today's job market is saturated with tremendous talent. Branding distinguishes a candidate and creates a total impression of value worthy of employer investment.

----- How Do You  Create My Brand?

Your presentations and strategies will be determined by your past career track and future goals. Your well-coordinated search campaign will reinforce the brand message that will best achieve the results you desire. Online identity management using social media and other tools are established and your personal presentation tools are created.

Employers will only respond to candidates who are aware of their offerings and can communicate a case to joining a corporate team. If decision makers can't see what you really bring you will not be seen as worthy of their investment.

Every instance, beginning from your executive presentation to completing your online identity and personal image, Worthington Career Services becomes your personal ad agency to assure your features, benefits and potential are realized. Determined by complexity of branding campaign -  fees range from $500 - $3500

  As a senior executive with my previous company for 10 years I had assumed that I through my personal networking contacts and my ability to ‘write’ a resume that I could find another position in a short time. I discovered that through the years the ‘art’ of job searching, resume writing and formatting and interviewing had changed dramatically. After disappointing months of no real leads or serious opportunities I made the decision to seek out the help of a professional that specializes in the job search market. I was so fortunate to find Janice and her team. While I thought I had a pretty good resume, the resume she developed was an order of magnitude greater in defining my accomplishments and strengths. I have had so many positive comments and praises over the readability and professional presentation of my background that honestly have lost track of the number. I would wholeheartedly recommend her services and counsel to anyone who is truly serious about finding a new or better position.”

... George, Chief Information Officer
Anchor Hocking
Job Search/Interview Seminar
Sunday, December 10, 2017

Job Search/Interview Seminar
Sunday, January 28, 2018

Job Search/Interview Seminar
Sunday, February 25, 2018

Job Search/Interview Seminar
Sunday, March 25, 2018
Getting Your Career in Shape

This is the main time of year when we attempt to improve. Talk to any fitness center, stop-smoking clinic or career coach and they’ll all tell you how brisk business becomes once December ends.   We believe that when the clock strikes twelve, as it does 364 other evenings each year, everything changes and we become transformed into folks capable of immediate change.

I believe with good planning and reasonable expectations anyone can begin to shape up their careers. Here are some tips you can use this year to keep your career in shape:

  • Secure a new credential. This can be the year when you begin your MBA or other credential. Even if you have to take baby steps just to begin to add to your value, get started. The doldrums of winter disappear when we give purpose to improving our skills and knowledge. Don't be discouraged by the long road ahead in completing your program. Just getting and staying on that road will remind you that a destination of improvement is in your future.
  • Don't become a full time student. While many cannot afford to take a hiatus, those who can leave the job for a year or more tend not be as appealing when they return as those candidates with seamless employment records. While challenging, it’s far more admirable to prospective employers to secure an advanced degree while on the job. Remember this – another great job may not be as easy to retrieve at your convenience.
  •  Give yourself a promotion. Seek to learn a new skill with the employer you currently have. You don't need to change jobs to increase your value if you increase the functions you perform on the job. Am I suggesting that you take on even more work? Yes, if you can leverage it as an additional future offering. Always keep in mind those required specifications for that promotion of new job. Never miss an opportunity to gain future value.
  • Keep your business clean. Recently at a networking event I inquired about an individual no longer with a company and proceeded to get an earful about all the wrongdoing that allegedly caused what I learned was a termination. While the terminated executive's story was less than impressive, more revealing was the poor judgment of the messenger. Word spreads when individuals gossip and no one ever forgives a person who takes pleasure in the misfortune of others. Word spreads about toxic individuals and I have seen them rejected for hire.
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We do not sell or distribute any information that visitors provide on the contact form.

Worthington Career Services acknowledges that many candidates are conducting a confidential job search. Visitors will be contacted in a discreet manner. Our policy is to leave a personal name and number should we reach an administrative assistant or voicemail - we never leave our business name nor do we provide any information regarding the nature of the call.
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